I think the best UX goes unnoticed. It marries a unique taste for creative flare (aligned with the brand) to form and function. While I may have some bias to what I (or we) design, ultimately it's a team effort that should be data driven. If we can meet internal business requirements and have positive user feedback, then I think we have a solid foundation for future iterations upon.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline.
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